Aging is not a friendly issue. It’s no casual topic or dinner table conversation. It’s a really, really, really serious matter. Which is why we combined Kiehl’s 165 years of scientific knowledge with the single greatest mind in the universe to create The Derek Zoolander Center For People Who Don’t Age Good, and make aging wish it had never been born. From pop-up and digital experiences to celebrity testimonials, our worldwide integrated campaign garnered $6.5 million in earned media and over 900 million impressions. All without spending a single cent on paid media.