When Kiehl’s created their ‘Oil Eliminator’ line of products for men, we had to generate awareness around a product guys don’t care about for a brand that has never spent a dime in paid media. With a bit of digging, we discovered an ingredient in the product was actually developed by NASA, formulated for space. And that’s exactly where we sent the product - 120,000 feet above the earth - along with 3D printed consumers in astronaut form. Our content, site and 360 video generated millions impressions around the world and turned Oil Eliminator into the 3rd largest mens facial product faster than you can say “outer space”.
"We didn’t just build a campaign, we built the world’s tiniest space agency."