Act Any Age

Webby Winner

Ask anybody on the planet how old they feel and the odds are it won’t match the number on their birth certificate. Rooted in the insight that age is just a number, Act Any Age invited Kiehl’s consumers around the globe to embrace the age they feel. At the center of this social campaign was a simple piece of video content that told a touching story through the universal language of music and dance. Act Any Age was able to generate hundreds of thousands of impressions around the world despite a non-existent media budget.

"Our age doesn't reflect who we are. This social media campaign urges us to embrace that—for our own health and happiness." -Fast Company