Ask anybody on the planet how old they feel and the odds are it won’t match the number on their birth certificate. Rooted in the insight that age is just a number, Act Any Age invited Kiehl’s consumers around the globe to embrace the age they feel. At the center of this social campaign was a simple piece of video content that told a touching story through the universal language of music and dance. Act Any Age was able to generate hundreds of thousands of impressions around the world despite a non-existent media budget.
"Our age doesn't reflect who we are. This social media campaign urges us to embrace that—for our own health and happiness." -Fast Company